How to Decommoditize a Product or Service

Are you a commodity? This would mean that your management team has failed to establish differentiators meaningful in your marketplace. You are a commodity when your market views you as nothing special and decides to buy from you primarily on your price. Feeling this pressure, you probably feel forced to cut prices and add more and more value to what you offer. You feel pressure to win customers by providing even “more for less.

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GROW AND SCALE BUSINESS