Success lies in knowing what your clients need and getting it to them before the competition Understand the following: · Demographics, psychographics, pain points. · Understand your audience: · You should know who he/she is, his/her tastes. · Where he/she hangs around, what kind of fun or business activities he/she does · Where he/she learns new stuff and how and where he/she looks for help
·You need to know the pain points before you set out with executing
· is a great resource
· Pain is 2.5X more motivational than pleasure.
This is a key concept to understand the mindset of your target audience.